[Replay] How to Address Your Customer's Most Serious Concerns & Improve Conversions

<p>Does your sales process line up with your buyer's journey?</p> <p>In this episode, you'll learn why addressing your customer's concerns during the buying experience can reduce friction and boost conversions.</p> <p>Tune in as I chat with Barron Caster, the Director of Growth at Rev. He reveals the methods his team used to triple Rev's conversion rates over the last three years&mdash;and how you can become a better marketer by applying these principles to your business.</p> <p><strong>We covered:</strong></p> <ul> <li>Why inexperienced marketers focus on selling the product features</li> <li>Where to get started with identifying your customers&rsquo; concerns</li> <li>Barron&rsquo;s favorite place to find out how to improve conversion rates</li> <li>What happens when you only focus on the leads who don&rsquo;t convert</li> <li>The surprising reason why you can&rsquo;t rely on accurate tracking data</li> <li>Exactly what type of questions you should ask customers over the phone</li> <li>How to sort through your research data (and create a hypothesis)</li> <li>The pros and cons of running A/B tests individually vs. group testing</li> </ul> <p><strong>Ressources:</strong></p> <ul> <li><a href="https://www.rev.com/">Rev.com</a></li> <li><a href="https://www.hotjar.com/">Hotjar</a></li> <li><a href="https://mixpanel.com/">Mixpanel</a></li> <li><a href="https://hitenism.com/">Hiten Shah</a></li> <li><a href="https://amzn.to/2DpdTCe">Antifragile: Things That Gain from Disorder</a></li> <li><a href="https://amzn.to/2VgtzSK">Scientific Advertising</a></li> <li><a href="https://amzn.to/2VTb5ET">Influence by Robert Cialdini</a></li> <li><a href="https://amzn.to/2Djik1w">How to Win Friends &amp; Influence People by Dale Carnegie</a></li> <li><a>barron@rev.com</a></li> <li><a href="https://ehmarketers.wpengine.com/convince-people-to-buy/" target="_blank" rel="noopener noreferrer">How to Convince People to Buy (Without Being Pushy)</a></li> </ul>