Replay Episode: How to Build Massive Leverage with Jeff Cohn

<p><span style="font-weight: 400;">A lot of factors go into scaling a business effectively and putting the pieces in place that make expansion and results inevitable. Having a team is important, but it can’t be just any team. </span></p> <p> </p> <p><span style="font-weight: 400;">It has to be a team that understands leverage and executes on it in various areas of the business. In real estate investing, we talk about leveraging other people’s money, we also need to learn to leverage people’s time and expertise. </span></p> <p> </p> <p><span style="font-weight: 400;">What are the key areas we should be focusing on to make sure we multiply the results we get from our business operations? How can we become more strategic at marketing, and even extend this to our sellers? In this episode, we revisit a great conversation we had on Jeff Cohn’s Team Building Podcast. We talk about the benefits of leverage and how to execute it at a high level.</span></p> <p> </p> <p><strong>Three Things You’ll Learn In This Episode </strong></p> <p><strong>Why leverage is the key to scale</strong></p> <p><span style="font-weight: 400;">If we want to build a business that can grow and go the distance, we can’t do it alone. It’s crucial that we use other people’s skills to improve our time management. It multiplies our effectiveness exponentially.</span><span style="font-weight: 400;"><br /> <br /></span></p> <p><strong>How to make our offers more attractive to sellers</strong></p> <p><span style="font-weight: 400;">Give sellers the option of selling their home at the ‘investors price’. While it’s lower than what they’d get for a traditional listing, share the benefits of selling at the investors price.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>How to optimize marketing costs and operations</strong></p> <p><span style="font-weight: 400;">Create an integrated, shared marketing team. Streamlining the process allows you to offer great value to clients at lower rates.</span></p>