[Replay] DHH and Basecamp's Guide to No-Bullsh*t Marketing

<p>On today&rsquo;s episode I&rsquo;m talking to <a href="http://david.heinemeierhansson.com/">David Heinemeier Hansson</a>, co-founder of <a href="http://basecamp.com">Basecamp project management&nbsp;software</a> and creator of <a href="http://rubyonrails.org/">Ruby on Rails</a>.&nbsp;<span style="font-weight: 400;"><strong>He is well-known as a talented developer, but I also think he is one of the best no-bullshit digital marketing persons out there today.</strong>&nbsp;</span></p> <p><span style="font-weight: 400;">He is a Denmark native and has learned from business practices in both Denmark and the US. </span></p> <p><span style="font-weight: 400;">Join us as David shares his path in business and his insights into the world of marketing.</span></p> <p><strong>Topics Discussed in this Episode:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">David&rsquo;s background growing up in Denmark and business differences with the US</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">His sources of marketing and business inspiration</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Basecamp as a case study (numbers such as the amount of website visitors a month)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Metrics overload versus hard-to-track marketing</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">David&rsquo;s main principles in marketing</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Best marketing books and concepts he&rsquo;s come across</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Insights into the future of marketing</span></li> </ul> <p><strong>Resources:</strong></p> <ul> <li><a href="https://basecamp.com/"><span style="font-weight: 400;">Basecamp.com</span></a></li> <li><a href="http://david.heinemeierhansson.com/"><span style="font-weight: 400;">David Heinemeier Hansson</span></a></li> <li><a href="http