[Replay] 10 Steps to Reposition Your Product When Your Customers Don’t “Get it”

<p><span style="font-weight: 400;">What do you do if your customers just don't "get" your product?&nbsp;</span></p> <p><span style="font-weight: 400;">My guest today is Jane Portman, UI design expert, and co-founder of Userlist.io. </span><span style="font-weight: 400;">We talked about why Userlist initial positioning didn't work, and the ten steps Jane and the Userlist team took to develop a new product positioning. From recruiting customers, to running customer interviews, and discovering the patterns and themes amongst qualitative data.</span></p> <p data-w-id="2bb88c54-8043-d6be-46a8-295c98e04d67" data-wf-id="[" data-automation-id="dyn-item-podcast-intro-input"><strong>***</strong></p> <p data-w-id="2bb88c54-8043-d6be-46a8-295c98e04d67" data-wf-id="[" data-automation-id="dyn-item-podcast-intro-input">Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter:&nbsp;<a href="https://www.everyonehatesmarketers.com/links">EveryoneHatesMarketers.com/links</a></p>