Replace Paid Leads with Your Own YouTube Leads | Jackson Wilkey

<p> </p><p>Justin Stoddart<br>Welcome back to The Think Bigger Real Estate Show. I am fired up about today's episode. We're going to tell you everything you're doing wrong with YouTube, which may be the fact that you don't see how big the opportunity is. Today's guest is phenomenal. I can't wait to introduce him to you hold tight. He's coming right up.</p><p>Justin Stoddart<br>Today's guest Jackson Wilkie. He's been in real estate for two years. He's already out of production. Yet you heard me say that right? Two years. And he's already out of production. How in the world did he do that? I'll tell you this. It wasn't by buying leads from Zillow. It was by creating his own lead source from YouTube. Jackson Wilkie, thanks for coming on the show today.</p><p>Jackson Wilkey<br>Thanks, man. pumped to do this again. You know, when I first started, it was just getting going on this now. It's it's a full revolution of things working for me.</p><p>Justin Stoddart<br>Yeah, yeah. I can't wait to hear. Let's let's dive right in. Right. I think first and foremost, I want to help agents to see the opportunity. I've been, you know, working with agents and I, they tell me that that Zillow used to be a really great opportunity. Like the leads were were were strong, they were good, the conversion rate was pretty high. I haven't met anybody, in all my conversations that says that they're as good as it used to be. And there continues to be a kind of a downward trend of the quality of leads and how much Zillow is charging, and even the demands that they're putting on you. In certain environments that require you to call back even before these leads are vetted. It's a total waste of time, in a lot of respects, definitely not a place where you can go to really build a long term career with strong margins, it's going to allow you to serve your clients at the highest level. You're a big proponent Jackson of the fact that people can own their own lead source, as EMI right, the upstream model was was really designed around this co