Reframing Influencer Marketing to Ignite Your Brand

<p>Jason Falls is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry. He is an innovator in the conversation research segment of social analytics, having published the first-ever Conversation Report in 2012.</p><br><p>An award-winning strategist and widely read industry pundit, Falls has been noted as a top influencer in the social technology and marketing space by&nbsp;<em>Forbes</em>,&nbsp;<em>Entrepreneur</em>,&nbsp;<em>Advertising Age</em>&nbsp;and others. A 2014&nbsp;<em>Forbes</em>&nbsp;article named him one of 10 business leaders all entrepreneurs should follow on Twitter, along side Richard Branson, Mark Cuban, Tom Peters and Tony Hseih.</p><br><p>He is the author of three books:&nbsp;<a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__jasonfalls.com_get-2Dwinfluence_&amp;d=DwMFaQ&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=KxXYD2GfGNkmuDuryDqvAQ&amp;m=zt0QaVZtzImO-2FdGphFC-Ny-_i_yXkjyYgDpf3KcAQ&amp;s=fFnRDtpvo9369zaKskSuI5AE211vLNjxi_uPqMvWBqQ&amp;e=" rel="noopener noreferrer" target="_blank"><em>Winfluence - Reframing Influencer Marketing to Ignite Your Brand</em></a>&nbsp;(Entrepreneur Press 2021);&nbsp;<a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__jason.online_nobssocial&amp;d=DwMFaQ&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=KxXYD2GfGNkmuDuryDqvAQ&amp;m=zt0QaVZtzImO-2FdGphFC-Ny-_i_yXkjyYgDpf3KcAQ&amp;s=72lJMaK0BIYaQShje8Q75EmKMWBkdMOEot1Kih3q6jo&amp;e=" rel="noopener noreferrer" target="_blank"><em>No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing</em></a>&nbsp;(Que 2011), co-authored with Erik Deckers; and&nbsp;<a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__jason.online_rebelsguide&amp;d=DwMFaQ&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=KxXYD2GfGNkmuDuryDqvAQ&amp;m=zt0QaVZtzImO-2FdGphFC-Ny-_i_yXkjyYgDpf3KcAQ&amp;s=Vs8XD7DamVXmORVA5pQ_Ov4IHxTYtqFKAKjSyfDW-IM&amp;e=" rel="noopener noreferrer" target="_blank"><em>The Rebel’s Guide to Em