Redesigning a Legacy Brand with Levi’s CEO Chip Bergh

<p>Levi’s blue jeans have evolved from work uniforms for gold miners to fashion pieces for consumers around the world. Hear from Chip Bergh, Levi Strauss & Co. CEO, on how the iconic brand has remained relevant in retail by navigating changes in style, innovating its manufacturing process, and facing challenges from athleisure wear head-on, all while staying true to the company’s core values. Bergh spoke at CNBC’s “Evolve” Conference in Los Angeles.</p>