Red Lobster Loyalty Program Uses Roadmap to Build Members and Trust

<p>Lillian Murphy is the Vice President of Customer Experience and Loyalty at Red Lobster, the world&apos;s largest seafood restaurant company with over 700 locations.</p><p>Loyalty360 CEO Mark Johnson spoke with Murphy about the Red Lobster Rewards program, and the brand’s new push for personalization as it works to grow it’s engagement program.</p>