Rebranding Safety with Peter Jenkins - Ep.2 - Functional branding within safety

Excited to bring you episode 2 of this quarterly co-host segment with the amazing Peter Jenkins. Continuing our discussion on brand, and following on from our last episode about personal brand, this month we get into procedure and initiative branding - what is it? How do we brand safety via our processes and functions? Scalable approaches, and the difference between brand and identity. Thanks again to Peter for co-hosting this episode. Enjoy.