Rebranding? Here's How to Successfully Pivot Your Personal Brand

<h2 style="text-align: center;">Want to Change Your Brand or Rebrand?</h2> <h2 style="text-align: center;">Here's How to Pivot or Rebrand Successfully.</h2> <p> </p> <p>I recently did a presentation on personal branding and discovering clarity, confidence, and connection for your brand. One of the questions I received was "Do you have recommendations on how to pivot or rebrand successfully?".</p> <p>My response was that you first have to be clear about why you are pivoting.</p> <h3>Why Pivot or Rebrand?</h3> <p>If you are pivoting because your current brand isn’t attracting clients, have you looked at every aspect of your brand to ensure that your efforts have been everything needed to attract the right audience.</p> <p>Have you had clarity and confidence in your current brand?</p> <p>Did you take time to differentiate yourself in your niche?</p> <p>Has your messaging been clear?</p> <p>Have you been consistent?</p> <p>Do people understand what you do and the problem you solve for them?</p> <p>If not, how do you see pivoting as a solution?  Pivoting will not solve the problem or make life easier.  You will still have to put forth efforts to communicate and connect with your audience to attract clients.</p> <p>On the flip side, if you are pivoting because you no longer feel aligned with your current brand, then you need to decide how much of your current brand you are going to carry over with you.</p> <h3>When deciding on which components of your brand you are going to keep, you’ll have to consider the differences between a brand, branding, and brand identity.</h3> <p> </p> <h4>The Brand</h4> <p>A personal brand is the perception others have of you.   It is how and what people think, feel, and say about you.  Your personal brand is how you’ve differentiated yourself from others in your niche.</p> <p>What your brand is not, is a logo.  And, it is not what you say it is.  It is what “they,” say it is.</p> <h4>Branding</h4> <p>Branding is telling the story of your brand.  It is communicating to the world what you are