Rebecca Caldwell from Maytree Studios – Humans First, Architects Second

<p>Rebecca Caldwell is the director of Maytree Studios, a small residential practice based is Brisbane, Australia. Maytree Studios’ tagline is humans first and architects second – and this translates into every aspect of their work, business, and marketing.</p> <p>In this episode, we discussed:</p> <ul> <li>The lessons Rebecca took from the difficult first few years of the practice, and why she decided to start over again.</li> <li>What Rebecca looks for in a quality client.</li> <li>How the practice focuses on breaking down the barriers about what an architect does.</li> <li>How the studio’s social media and resources help to educate potential clients and prompt them to reach out.</li> <li>How Rebecca structures the initial conversations with new clients so that they’re quick and effortless.</li> <li>How the practice creates options within their fee structure.</li> <li>The low-cost advisory services the studio offers to budget conscious clients or those who are just getting started.</li> <li>How Bec finds the time to think about and optimise every aspect of her business in order to create a calm and enjoyable experience for herself, her team and the client.</li> </ul> <p>If you’d like to learn more about Rebecca and Maytree Studios, you can visit <a href= "https://maytreestudios.com.au">maytreestudios.com.au</a> or follow them on Instagram at @maytree_studios.</p> <p>If you have any feedback on this episode, you can get in touch at <a href= "mailto:dave@vanityprojects.com">dave@vanityprojects.com</a>. I love hearing your thoughts.</p> <p>And if you’d like to learn more about me, Dave Sharp, you can visit <a href= "https://vanityprojects.com/blog/">vanityprojects.com</a> to check out my blog, join over 5000 other architects on my email list, or learn more about my <a href= "https://vanityprojects.com/marketing-consultant-for-architects/">marketing coaching services for architects</a>.</p>