Real-world Lessons About How to Keep Your Social Fresh

<p>Jason Keath, the Founder and CEO of Social Fresh, joins the Social Pros Podcast to discuss the Social Fresh Conference and tips to keep your social media fresh and innovative.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4" target="_blank" rel= "noopener">Salesforce Marketing Cloud</a></p> <p><a href="http://www.bit.ly/brandinfluenceranking" target= "_blank" rel="noopener">Upfluence</a></p> <p><a href="http://www.bit.ly/webaccess2020" target="_blank" rel= "noopener">accessiBe</a></p> <p><strong>Full Episode Details</strong></p> <p>If you’re a social media professional, you’re probably familiar with the pressure from superiors to increase followers on multiple social media platforms. But how important is a brand’s follower count?</p> <p>Jason Keath, the Founder and CEO of Social Fresh, claims that it’s not about numbers, it’s about quality – “<em>what we try to pay more attention to these days is <strong>not necessarily the number of followers or engagement that we’re getting with content, but the quality and relevance of it</strong></em>.” It’s time for brands and social media professionals to go after the true north star, which isn’t how many followers you have, but the <strong>quality & engagement of those followers</strong>.</p> <p>Social Fresh is a social media training and analysis company with the goal to inspire and support the social media industry. The Social Fresh Conference is the <strong>longest running conference in the social marketing industry</strong> and if you thought a global pandemic would get in its way, think again! The Social Fresh Conference is virtual this year and if you want tickets, listen in closely for a special discount code to attend the conference!</p> <p><strong>In This Episode:</strong></p> <ul> <li>05:15 – Jason reveals everything you need to know about the upcoming Social Fresh Conference</li> <li>06:22 – How Jason got