Real engagement with Cassidy

<p><span data-contrast="none">Whether you’re writing copy for your website, emails or a full-on ad campaign, to create REAL engagement your words need to be your own. However, that</span> <em><span data-contrast="none">doesn’t</span></em> <span data-contrast="none">mean you have to write them.</span><span data-ccp-props= "{"201341983":0,"335559739":160,"335559740":240}"> </span></p> <p><span data-contrast="none">Working with a copywriter is a powerful process, and on this week’s episode I talk to launch copywriter Cassidy Dickens about how she’s able to write copy for her clients while honouring their unique tone of voice and brand messaging, and her framework to writing authentic copy that sells in a non-sleazy way. </span><span data-ccp-props= "{"201341983":0,"335559739":160,"335559740":240}"> </span></p> <p><span data-contrast="none">Cassidy also opens up about her own uncomfortable journey from service provider to soulful entrepreneur, injected all of her into her brand and how, when we see ourselves without our mask, we step into a new version or ourselves. </span><span data-ccp-props= "{"201341983":0,"335559739":160,"335559740":240}"> </span></p> <p><span data-contrast="none">We muse about surrendering to that in-between stage in our business, where there’s more questions than answers and we’re not ready for action, to emerging out of the unknown to aligned action, that feels 100% right.</span><span data-ccp-props= "{"201341983":0,"335559739":160,"335559740":240}"> </span></p> <p><span data-ccp-props= "{"201341983":0,"335559739":160,"335559740":240}">  </span></p> <p><a href="https://www.cassidywrites.com/"><span data-contrast= "none">VISIT CASSIDY’S WEBSITE</span></a><span data-ccp-props= "{"201341983":0,"335559739":160,"335559740":240}"> </span></p> <p><a href= "https://www.instagram.com/cassidywrites/"><span data-contrast= "none">CONNECT WITH CASSIE ON INSTAGRAM</span></a><span data-ccp-props= "{"201341983":0,"335559739":160,"335559740":240}"> </span></p> <p><span data-ccp-props= "{"201341983":0,"3355597