Ready to stand out from your competition? Secrets to building brand credibility and increasing your bottom line, revealed!

<p>Are you wondering how to stand out from your competition, build brand credibility with your audience and increase your bottom line?</p> <p> </p> <h3><strong>Branding</strong></h3> <p>Branding is everything that represents you as a business.  Your brand is how your audience views you.  It’s what makes you, you. A brand is the perception that others have of you.   And it is differentiation, not just with a logo, but a conglomeration of things.</p> <h3><strong>First Phase</strong></h3> <p>First and foremost, Lydia is a designer. She has always been a designer and can’t imagine not being one in the future. Her first phase was as an in-house designer working in corporate settings — as a junior designer at a publication right out of college, as an art director at a retail packaging company in Philly and, then, as a creative director at a pharmaceutical company for 12 years. During those last 12 years she built her design business on the side, which ended up being a good safety net and her fulltime business when she was laid off from her full-time job.</p> <h3><strong>Second Phase</strong></h3> <p>She was cast into it when she was laid off from the fulltime job, she held for 12 years with the same company. Her side gig became her fulltime business.  People saw her work and liked it and started to hire her on the side.</p> <p>Steps to Moving a Side Gig to Full time Entrepreneurship</p> <p>Lydia was fortunate that she had a client base for consistent work.   When she became a fulltime entrepreneur, she had to document her processes, create workflows, and put an infrastructure in place.</p> <p>Branding her business was also a necessity.   She had to build her website SEO, her mailing list, her social media accounts, do marketing and sales as well.</p> <h3><strong>Attracting New Clients</strong></h3> <p>First and foremost, you have to identify your ideal clients.  Start with identifying your niche so that you can define your target audience.</p> <p>Networking became a key to growing her referral source.   Consistent mess