Re-Evaluating Brick & Mortar

<p>On this episode of CPG Insiders, Mark and Justin consider how consumer trends have changed significantly, with a long list of the brick and mortar stores closing in 2020 as evidence. CPG brands need to rethink how they view their business, in terms of where their consumers shop.</p> <p>They discuss the ideal business model of many digital-only businesses, and they talk about the CPG categories for which consumers prefer shopping online.</p> <p>They also consider how marketing for many online businesses expands outside of just digital advertising, even if sales are only direct to consumer.</p>