Rapid Needs-based Segmentation with a Pricing Twist! with Matt Johnston and Pavel Knorr

<p><a href="https://www.epicconjoint.com/">EPIC Conjoint</a>’s CEO <strong>Matt Johnston</strong> and CTO <strong>Pavel Knorr</strong> help companies win by enabling game changing product and pricing decisions. At EPIC Conjoint, experts combine their deep domain knowledge with innovative research platforms. With this, they enable clients to better understand their customer’s preferences so they can make precise product and pricing decisions at great speed.</p> <p>In this episode, Mark engages in a conversation about conjoint with EPIC Conjoint leaders, Matt and Pavel.</p> <p> </p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li>Learn the importance of running market segmentation studies and figuring out what people’s price sensitivity is to know which groups are becoming more price sensitive</li> <li>Find out why you should understand the challenges your target market is facing and react accordingly to that to be of help instead of going for your typical pricing mechanics</li> <li>Understand why you should be realistic in the way you do your design</li> </ul> <p> </p> <p align="center"><strong>“If you're addressing the question ‘what is the proper price right now?’ and ‘what is the proper price three months after?’ you have to properly specify the price intervals for that, and you have to deal with – specifically in conjoint – you have to deal with the realistic market situation.</strong></p> <p align="center"><em>– Pavel Knorr</em></p> <p> </p> <p><strong>Topics Covered:</strong></p> <p>01:25 – The backstory of how Pavel got into pricing</p> <p>02:49 – Going back to the story on how and why EPIC Conjoint came to exist</p> <p>05:56 – Talking about EPIC Conjoint’s project which Mark got involved with</p> <p>09:56 – The global economy, recession, and its impact on people’s purchase decisions</p> <p>17:08 – The challenge that arises when inflation rises but incomes do not</p> <p>21:40 – Making decisions in the midst of supply constraints</p> <p>29:50 – What Mark loves about what Conjoint