Rand Fishkin on the Future of Content Marketing

<p>The cofounder and CEO of SparkToro, Rand Fishkin, took a timeout to speak with host Darrell Vesterfelt about his current mission to help content creators reach the right audiences (without wasting money), how to create empathetic content during a pandemic, and why you need help amplifying your message.</p> <p>Rand Fishkin is the co-founder of SparkToro, and previously co-founder of Moz and Inbound.org. He’s also the author of <em>Lost and Founder: A Painfully Honest Field Guide to the Startup World</em>.</p> <p>In this episode, Darrell and Rand discussed:</p> <ul> <li>How digital marketers can utilize Rand’s latest amplification tools</li> <li>Why you (still) need to think of your business or brand as a media organization first</li> <li>The larger goal of building an audience that knows, likes, and trusts you</li> <li>A sea change in how to think about the future of content marketing</li> <li>And much more!</li> </ul> <p>The Show Notes</p> <ul> <li><a href="https://sparktoro.com/" rel="noopener noreferrer" target="_blank">SparkToro</a></li> <li><a href="https://sparktoro.com/blog/want-your-content-to-succeed-make-it-resonate-with-the-right-audience-no-not-that-one/" rel="noopener noreferrer" target="_blank">Want Your Content to Succeed? Make it Resonate with the Right Audience (no, not that one).</a></li> <li><a href="https://sparktoro.com/blog/how-to-use-your-first-ten-sparktoro-searches/" rel="noopener noreferrer" target="_blank">How to Use Your First Ten SparkToro Searches</a></li> <li><a href="https://twitter.com/randfish" rel="noopener noreferrer" target="_blank">Rand Fishkin on Twitter</a></li> <li><a href="https://twitter.com/dvest" rel="noopener noreferrer" target="_blank">Darrell on Twitter</a></li> </ul> <p><br></p> --- Send in a voice message: https://anchor.fm/copyblogger-podcast/message