Rand Fishkin - Growing An Audience Without Facebook Or Google

<p><span style="font-weight: 400;">We are hanging out with Rand Fishkin today, who previously co-founded the SEO company MOZ, and has most recently started a new venture with</span> <a href= "https://sparktoro.com/"><span style= "font-weight: 400;">SparkToro</span></a><span style= "font-weight: 400;">. This tool is quickly becoming one of our favorite pieces of software to do a lot of research. It helps us figure out what content to create around specific topics, what topics resonate around audiences, and you can literally plug in your URL or social media channel and it will kick out all this research from a variety of platforms.   </span></p> <p><span style="font-weight: 400;">If you are running ads, you are probably noticing lately higher costs, fewer options, and lower conversions. We break a lot of that down from Rand’s perspective and you’ll see why it’s important to diversify from Facebook and Google if you are solely relying on those platforms. You’ll also hear us talk about what’s in store for the future with the way Google presents search results, and what you should be doing to rely less on links while building up your brand. After you listen, get some more advertising tips with</span> <a href= "https://evergreenprofits.com/facebook-ad-strategies-curt-maly/"><span style="font-weight: 400;"> Curt Maly</span></a> <span style="font-weight: 400;">and</span> <a href= "https://evergreenprofits.com/youtube-advertising-tom-breeze/"><span style="font-weight: 400;"> Tom Breeze</span></a><span style= "font-weight: 400;">. </span></p> <p><span style="font-weight: 400;">“</span><em><span style= "font-weight: 400;">The primary goal is to get people to your website and your email list because that’s the one channel you always get to own and control.</span></em><span style= "font-weight: 400;">” - Rand Fishkin</span></p> <p><strong>Some Topics We Discussed Include:</strong></p> <ul> <li><span style="font-weight: 400;">Perspectives on the zero clicks search problem </span></li> <li style="font-weight: 400;" aria-level="