Ralph Burns – Create Value First, Then Sell

BIO: Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency that utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. STORY: Ralph spent $30,000 to build a membership site and got over 10,000 email subscribers, but only two people paid when he launched the site. LEARNING: Do your research. Create a minimum viable product first to test the market.   “All the traffic in the world doesn’t matter if your offer sucks. You have to have something that people will want to buy.”Ralph Burns  Guest profilehttps://www.linkedin.com/in/ralphburns/ (Ralph Burns) is the Founder and CEO of https://tiereleven.com/ (Tier 11), a digital marketing agency that utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph’s 100% virtual agency, with people in 30+ countries and 6 continents, manages a portfolio of social media advertising customer accounts in over 57 industries with an annual spend in excess of $100 million. His podcast, https://perpetualtraffic.com/ (Perpetual Traffic), has been downloaded well over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts, with his wife and two college-aged sons. Ralph Burns’s digital marketing top tipsBefore we get down to Ralph’s worst investment ever, let’s first tap into some of his nuggets of wisdom on successful digital marketing. Selling a product/service onlineAccording to Ralph, when trying to sell something online, you should first find the customers because you launch your product or service. The best way to do this is to give potential customers something of value in exchange for their contact information or even their time. This is what Ralph refers to as a transitional lead magnet. In es