Raja Rajamannar

<p>In a new data-led marketing world, driven by technology, marketers are being left behind. The obsolescence of marketing has begun, declares Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard, in this excerpt from an upcoming podcast on Beet.TV</p> <p>It is imperative that marketers understand AI, Augmented Reality and other emerging technologies to remain relevant. Already the role of CMO has eliminated from major companies, he notes.</p> <p>Much of Rajamannar’s thesis around the crisis in marketing and a way forward is laid out in his forthcoming book: <a href= "https://amzn.to/36BxMDU">Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers</a>. It comes out in February, published by Harper Collins</p>