Radical Relevance – Sharpen Your Message, Cut Noise, Win More Clients - with Bill Cates

<p><span style="font-weight: 400;">My guest today</span> <span style="font-weight: 400;">has been an entrepreneur for almost 40 years. He has started, built, and sold two successful book publishing companies. He devoted the last 25 years to the art and science of relationship marketing.  He has three books on the topic of referrals:</span> <em><span style="font-weight: 400;">Get More Referrals Now</span></em><span style= "font-weight: 400;">,</span> <em><span style= "font-weight: 400;">Don’t Keep Me a Secret,</span></em> <span style="font-weight: 400;">and</span> <em><span style= "font-weight: 400;">Beyond Referrals</span></em><span style= "font-weight: 400;">. As the founder of The Cates Academy for Relationship Marketing – he has become widely recognized as an international expert in his ability to help businesses create exponential growth through purposeful word of mouth, strategic networking, referrals, and personal introductions. He has now turned his attention to helping businesses and professionals develop and communicate more relevant and compelling value propositions to win more</span> <span style= "font-weight: 400;">ideal</span> <span style= "font-weight: 400;">clients</span> <span style= "font-weight: 400;">or customers.  His newest book is</span> <a href="http://www.radicalrelevancebook.com"><em><span style= "font-weight: 400;">Radical Relevance – Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients</span></em></a><span style="font-weight: 400;">.</span></p>