Quadrant MSL, partners, host Africa Communications Week 2023

Quadrant MSL, premiere strategic communications and PR firm, as well as partner members of the Africa Communications Week (ACW), on Thursday, May 25 2023, hosted communications professionals across Lagos to a conversations-and-cocktails event, to commemorate Africa Day and Africa Communications Week 2023. The event and dialogue, which was spearheaded by Oluwarantimi Olaniyan, Business Lead at Quadrant MSL and the ACW host, Victoria Uwadoka, Corporate Communications Manager, Nestle Nigeria, was designed to promote intentional and responsible communications practices for a stronger African narrative. The event, themed ‘Telling the Africa Story: The Communicators’ Responsibility’, was hosted by Quadrant MSL on the grounds of the Insight Redefini Campus, the integrated marketing communications group housing Insight Publicis, All Seasons Zenith, Starcom Media Perspectives, Digitas, Quadrant MSL and Leo Burnett, Lagos, as members of Publicis Groupe. Oluwaseyi Layade, Account Management Director, Insight publicis, during her openin remarks, highlighted the importance of strategic communications in garnering national support, using the example of late Mrs Dora Akunyili’s ‘Great People, Great Nation’campaign. She welcomed the dialogue and implored communication professionals to proffer solutions on how Africa’s stories can be best told. In a congenial atmosphere of food and cocktails, supported by Lord’s London Dry Gin and Maizobo, professionals participated in critical thought-provoking questions about the African story, with touching on the Nigerian perspective. The main panel discussion, with speakers from communications and media, included Victoria Uwadoka, ACW host and Corporate Communications and Public Affairs Manager at Nestle; Dr. Ogho Okiti, Chief Product Officer, Think Business Africa, and former Managing Director of BusinessDay Newspaper; Anthony Osae-Brown, Nigerian Bureau Chief, Bloomberg; and Oluwarantimi Olaniyan, Co-host and Business Lead of Quadrant MSL who also moderated the discussion. In her statement