Q&A With Raja Rajamannar, Mastercard

<p>Raja Rajamannar is the Chief Marketing and Communications Officer for Mastercard, but he has a warning for anyone else working who has the same CMO title as he.</p><p>Rajamannar, who has authored a new book called <em>Quantum Marketing</em> (HarperCollins Leadership), points to recent studies amongst CEOs in which nearly 75% say they have no confidence in their CMOs, or in their marketing teams to be able to drive business growth.</p><p>“Now that is a disaster,” Rajamannar told Loyalty360 CEO Mark Johnson in a video interview.</p>