PVC flex banners are harming the planet! | Ep. #78

<p><strong>PVC is known as Poison Plastic. It falls under the category of synthetic plastic polymer.</strong></p> <p><strong>PVCs are non-biodegradable; current disposal options include burning which releases toxic fumes that have serious implications on public health.</strong></p> <p><strong>Another option is to send them to the landfills as waste pickers do not earn anything from the discarded flexes.</strong></p> <p><strong>It is said that PVC contaminates humans and the environment throughout its lifecycle: during its production, use, and disposal &amp; most of us are ignorant of this information.</strong></p> <p><strong>As per The Times of India, 90 % of all advertising in India in 2017 was done on PVC. On an average, around 18 tonnes of PVC flex is consumed per month.</strong></p> <p><strong>Today this industry is almost linear in nature however let’s understand what a circular business model here would look like.</strong></p> <p><strong>When you are on a drive, you come across direction signs, if you are on the expressway or even in a tech park, you can identify building names written in bold that can be identified from kilometers away, when you are in a shopping mall, you notice each brand has a specific layout in their store the feel of which stays common no matter which part of the country you are...this forms a part of visual branding. Next when you are at a petrol pump you notice, so many signs or boards that talk to you silently...can you remember a few?</strong></p> <p><strong>All of these are known as visual identification and this is the exact portfolio of Vivenge, the company we are talking about today.</strong></p> <p><a href="https://vivenge.eu/en/main-page/" target="_blank"><strong>Vivenge</strong></a><strong> is a Poland based signage company that has embarked on a sustainable rebranding process.</strong></p> <p><strong>Currently the company is a one-stop-shop for durable visual identification as they provide both outdoor (outdoor signage, small architecture) and</strong></p> <p><strong>indoo