Putting A Value on Your Marketing Content

<p><span style="font-weight: 400;">Have you ever asked yourself how much your marketing content is worth?  </span></p> <p><span style="font-weight: 400;">The eBooks you create. The infographics you design. The webinars you host.  How much are they worth? </span></p> <p><span style="font-weight: 400;">How do you value your marketing content?</span></p> <p><span style="font-weight: 400;">You need to know, because contrary to your beliefs, they have value and your ability to apply the appropriate value matters.</span></p> <p><span style="font-weight: 400;">The value of your marketing content isn’t measured in terms of money, but rather by how much information your prospects are willing to give up. </span></p> <p><strong>Value, marketing content based on its usefulness, currency and unique information it is offering.</strong></p> <p><span style="font-weight: 400;">The information you request for a download is the price. </span></p> <p><span style="font-weight: 400;">Understanding how to price your content is the key to maximising your content strategy.</span></p> <p><span style="font-weight: 400;">To simplify this a bit more, if your submission forms are asking for lots of information*, names, phone numbers, company size, title, roles, etc. then that’s a high price for the content. It may be worth it but know that it is expensive.</span></p> <p><span style="font-weight: 400;">On the flip side, if you’re only asking for an email, that’s cheap.</span></p> <p><strong>YOUR CONTENT IS NOT FREE</strong> <span style= "font-weight: 400;">– let’s be clear, </span></p> <p><span style="font-weight: 400;">If you’re asking for any information as a condition of access to your content, your content is not free. The price is the information. The only time content is free, is when prospects can click a button and get it without inputting any information.</span></p> <p><span style="font-weight: 400;">Now that we understand our content is not free.</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><strong>Rule #1</strong><sp