Purpose Drives Profits: How to Really Be Customer-Centric w/ Lisa McLeod

<p><span style="font-weight: 400;">A noble purpose isn’t something that just happens.</span></p> <p> </p> <p><span style="font-weight: 400;">It’s not like you need Bill Gates’ success to have one.</span></p> <p> </p> <p><span style="font-weight: 400;">In reality, it’s the other way around. </span></p> <p> </p> <p><span style="font-weight: 400;">Today, I’m joined by</span> <a href="https://www.linkedin.com/in/lisaearlemcleod/"><span style= "font-weight: 400;">Lisa McLeod</span></a><span style= "font-weight: 400;">, best-selling author of</span> <a href= "https://www.amazon.com/Selling-Noble-Purpose-Drive-Revenue/dp/1118408098"> <span style="font-weight: 400;">Selling with Noble Purpose</span></a> <span style="font-weight: 400;">and Founder of</span> <a href="https://www.mcleodandmore.com/"><span style= "font-weight: 400;">McLeod & More</span></a><span style= "font-weight: 400;">, to discuss why finding purpose is such an important step for any successful organization. </span></p> <p> </p> <p><span style="font-weight: 400;">Lisa explains:</span></p> <p> </p> <p><span style="font-weight: 400;">- Why you need a purpose</span></p> <p> </p> <p><span style="font-weight: 400;">- How to find your aim and your lane</span></p> <p> </p> <p><span style="font-weight: 400;">- Why success means being able to sit with uncertainty</span></p> <p> </p> <p><span style="font-weight: 400;">- Why your customers should value you and not just your product</span></p> <p> </p> <p><em><span style="font-weight: 400;">This post includes highlights of our podcast interview with</span></em> <a href= "https://www.linkedin.com/in/lisaearlemcleod/"><em><span style= "font-weight: 400;">Lisa McLeod</span></em></a><em><span style= "font-weight: 400;">, best-selling author of</span></em> <a href= "https://www.amazon.com/Selling-Noble-Purpose-Drive-Revenue/dp/1118408098"> <em><span style="font-weight: 400;">Selling with Noble Purpose</span></em></a> <em><span style="font-weight: 400;">and Founder of</span></em> <a href= "https://www.mcleodandmore.com/">