Purpose-Driven Marketing With Stu Swineford

  People often have this misconception that investments in marketing almost always run contrary to an organization's mission. They feel that any spending that isn’t directly tied to the mission runs counter to the good you accomplish in the world. Bob Roark and his guest, https://www.linkedin.com/in/sswineford/ (Stu Swineford), tackle this very subject today. Stu is the author of https://missionuncomfortablebook.com/ (Mission: Uncomfortable - How Nonprofits Can Embrace Purpose-Driven Marketing to Survive and Thrive). Stu talks about purpose-driven marketing, showing that marketing isn’t really a bad thing, especially if you’re the leader of a non-profit organization or its marketing department. --- Watch the episode here:[embed]https://youtu.be/XIxoAhUkEbc[/embed] Purpose-Driven Marketing With Stu SwinefordMarketing is not a dirty word. As a leader of a nonprofit organization or its marketing department, you may have been told that investments in marketing run contrary to your organization's mission. At the least, you may feel that any spending can't be directly tied to the mission that runs counter to the good you accomplish in the world. We're going to talk about that. My guest is Stu Swineford. Stu is the co-author of https://missionuncomfortablebook.com/ (Mission Uncomfortable: How Nonprofits Can Embrace Purpose-driven Marketing to Survive and Thrive). He's also the co-founder of https://relishstudio.com/ (Relish Studio), a digital marketing firm and he's also the host of his own podcast, https://relishstudio.com/podcast/ (Relish This). Stu, thanks for taking your time. Thank you for having me on, Bob. I appreciate it. Fair disclosure, Stu and I are working together on a website. They do awesome work so I can attest to that right upfront. One of the things that we wanted to cover is one, we will talk about purpose-driven marketing and then the pillars of purpose-driven marketing, which are attract, connect, bond and inspire. Stu, maybe the first thing that we want to dig into is your thoughts on