Purpose-Driven Marketing: A Small Business Perspective

<p><a href= "https://www.richardsonmediagroup.com/about/team/"><span style= "font-weight: 400;">Anne Richardson</span></a><span style= "font-weight: 400;">, Principal and Media Director of Richardson Media Group, shares excerpts from a talk she gave at Clark University. She explains her decision to pursue Richardson Media Group’s B Corporation certification and how the team has integrated purpose-driven values into their heart-centered business mission and growth strategy.</span></p> <p><span style="font-weight: 400;">Applying for B Corp status requires deep introspection of your business values and exploration of your employees’ needs, your approach to customer satisfaction, and your communal and environmental impact. Anne shares a behind the scenes peek at what this process has looked like at RMG.</span></p> <p><a href="https://www.richardsonmediagroup.com/"><span style= "font-weight: 400;">Richardson Media Group</span></a></p> <p><a href= "https://www.richardsonmediagroup.com/our-agency-mission/"><span style="font-weight: 400;"> Richardson Media Group's Mission Statement</span></a></p> <p><a href="https://www.nhbsr.org"><span style= "font-weight: 400;">New Hampshire Businesses for Social Responsibility</span></a></p> <p><a href= "https://www.unh.edu/sustainability/student-education-engagement/b-impact-clinic"> <span style="font-weight: 400;">B Impact Clinic at UNH</span></a></p> <p><a href="https://bcorporation.net/certification"><span style= "font-weight: 400;">Becoming a Certified B Corporation</span></a></p> <p><a href="https://thebeeconservancy.org"><span style= "font-weight: 400;">The Bee Conservancy</span></a></p> <p><a href="https://www.stophateforprofit.org"><span style= "font-weight: 400;">Stop Hate for Profit</span></a></p>