Public Perception of Automotive Careers – Bill Thompson [RR 801]

Bill Thompson, President of IMR.INC brings to the podcast a recent release of the United States household perception of the trades, focusing on the automotive career path. Find out who recommends our industry to young people as a career path, the perception of the automotive industry, and more. Bill Thompson, President of IMR Inc. Listen to Bill’s previous episodes <a href="https://remarkableresults.biz/?s=%22bill+thompson%22" target="_blank" rel="noopener">HERE</a> Watch Full Video Episode <a href="https://youtu.be/961acvaKWiY" target="_blank" rel="noopener">HERE</a> Key Talking Points <ul> <li style="font-weight: 400"><span style="font-weight: 400">Research once every quarter since 2020, talk to 25,000 households about their perception of the trades in the United States on the auto industry</span></li> <li style="font-weight: 400"><span style="font-weight: 400">Roughly 46% of parents are talking about college as an option, 33% of the children were seriously considering that as an option. About 30% of those same children thought about entering the workforce immediately. Disconnect with parents and children. More kids prefer to entering the workforce immediately than go to community college or trade school</span></li> <li style="font-weight: 400"><span style="font-weight: 400">How are the trades perceived? 18% are talking about career options with their child. 65% of the households would recommend the trades as a career option.</span></li> <li style="font-weight: 400"><span style="font-weight: 400">Parent advocates for the trades- Rural America has the highest likelihood to recommend at 62% recommendation rate. Urban is next to 52.2, and then suburban 42%. </span></li> <li style="font-weight: 400"><span style="font-weight: 400">The people that are least likely to recommend the trades are people with a four year college degree </span></li> <li style="font-weight: 400"><span style="font-weight: 400">Are we even willing to recommend ourselves?</span></li> <li style="font-weight: 400"><