Psychological Reactance - Say They Can't Have It And They'll Want It Even More! - RD237

<h2>Learn the power of psychological reactance.</h2> <p>Have you ever heard of the term Psychological Reactance?</p> <p class="p1">According to Wikipedia, <a href= "https://en.wikipedia.org/wiki/Reactance_(psychology)" target= "_blank" rel="noopener noreferrer">Psychological Reactance</a> is unpleasant motivational arousal (reaction) to offers, persons, rules, or regulations that threaten or eliminate specific behavioural freedoms. Reactance occurs when a person feels that someone is taking away their choices or limiting the range of alternatives.</p> <p class="p1">This last part is what comes into play in today’s topic. When a person feels that someone is taking away their choices or limiting the range of alternatives, in other words, say they can’t have it, and they’ll want it even more.</p> <p class="p1">Just look throughout history. People are constantly doing things they’re told they can’t or shouldn’t do. Books that are banned by school systems quickly become some of the most sought after books around. When a song is banned from television or the radio, it soon tops the charts. When the USA introduced prohibition in the 1920s banning the production, importation, transportation and sale of alcoholic beverages, what happened? More alcohol was produced and distributed than ever before.</p> <p class="p1">When you tell someone they can’t have something; they want it even more. That’s Psychological Reactance.</p> <p class="p1">So how does this apply to running a design business? Simple, tell a client they can’t have something or something isn’t for them, and they’ll want it even more.</p> <p class="p1">What do I mean by this?</p> <p class="p1">Let’s say a client is looking for a logo design, and they only have $500 to spend. Using the <a href= "https://resourcefuldesigner.com/episode145">three-tier pricing method,</a> a pricing strategy where you offer three different options to a client, each one consisting of a slightly better “package” at a slightly higher price, you may present something like this.</p> <p><st