Psychographics vs Demographics: Honoring Values Over Statistics

<p><span style="font-weight: 400;">From news stories to social media ads, general statistical indicators such as age, race, gender, and income still provide the basis for evaluating others––whether consciously or unconsciously. Why, when we can do so much better?</span></p> <p><span style="font-weight: 400;">Erica and India lead by example, offering a primer on how to replace those quantitative, often reductive, demographics with</span> <em><span style= "font-weight: 400;">psychographics</span></em><span style= "font-weight: 400;">, a more insightful, qualitative way of understanding folks by honoring their values, interests, lifestyle choices, and opinions. </span></p> <p><strong>In this discussion:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">An introduction to demographics vs psychographics</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Acknowledging the role demographics plays in clarifying our own biases</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How traditional media, social media, and marketing have all contributed to the heavy reliance on demographics over psychographics</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Embodying our roles as “influencers” to promote broader use of psychographics</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How the evolving nature of an individual’s values is more accurately reflected in psychographic data</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Integrating psychographic awareness into personal and professional relationships</span></li> </ul> <h2><strong>KEEP THE DIALOGUE GOING</strong></h2> <p><strong>Ready to level up your understanding and use of psychographics?</strong> <span style="font-weight: 400;">Join Erica Courdae and India Jackson for one of their final masterclasses of the year!</span> <em