Psycho YP aims for the street with 'Osapa London'

<p>With style, cadences, and techniques that largely lean to Western Hip Hop Psycho YP is the cool kid of Nigerian rap.</p>, <span>Psycho YP</span>, <h2>Regarded in the critical cycles and the Hip Hop community as the leader-elect of the next generation, Psycho YP's talent has helped him make a strong impression on conscious listeners.</h2>, <p>And while he has never been ashamed of this identity, the rapper maintains that when it comes to him, there's more than meets the eye.</p>, <p>Earlier in 2023, YP had a moment on Twitter when he was described as a trust-fund kid - a description that didn't sit well with him. His attempts to emphasize his struggles in the UK to correct this impression only re-emphasized the popular opinion. And with his music primarily appealing to the cool kids, YP and his team understood that if there was perhaps a way to show the other dimension of his talent and personality, it was through his music.</p>, <p>'Osapa London' is YP's effort to connect with the average Afrobeats listener whose local taste palette is conditioned solely for music that carries relatable homegrown elements.</p>, <p>Through an exploration of the mainstream, (think street-relatable) sounds, talking points, and style, YP breaks out of his comfort zone and takes the route followed by other rap greats.</p>, <p>Ice Prince won the BET in 2013 and in the preceding year, he was the hottest rapper and artist on the continent. While his rap carried strong (cool) Western elements than that of the average Nigerian rapper (he even describes his brand as Cool Cat), he understands the need to tie his music with significant cultural elements through topics, language, and strategic collaborations.</p>, <p>A decade after Ice Prince dominated the continent Psycho is collaborating with the veteran as he aims to connect with the mass market.</p>, <p>Osapa London is a suburb of Lagos Nigeria that brings together people from different walks of life with a good number of them being young artists trying to scale their hustle to become s