Prospecting Response Rates Are Plummeting. Here’s Why. w/ Kristina Jaramillo

<p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Regardless of what you do, the last year’s been crazy —</span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">COVID, protests, election madness, strange Kubrick obelisks popping up… </span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">But if you’re in sales, you can add another 2020 disaster to the list:</span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Plummeting prospecting response rates.</span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">To find out why response rates have dropped off faster than murder-hornet news segments and how we can turn it around, I turn to </span><a href="https://www.linkedin.com/in/kristinajaramillo" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Kristina Jaramillo</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;"> at </span><a href="https://www.personalabm.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Personal ABM - Account-Based Marketers</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">. </span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">In this episode, we discuss:</span></p> <ul> <li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Why response rates are plummeting</span></li> <li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">How to create an authentic personal brand</span></li> <li