Professor John Roberts on Better Marketing for a Better World (BMBW)

<p><span style="font-weight: 400;">John Roberts, Scientia Professor at University of New South Wales Business School, sits down with Mark Jones to discuss quantifying the impact of marketing and the role marketers play in corporate social responsibility.</span></p> <p><strong>Resources</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.bmbw.org/"><span style="font-weight: 400;">Better Marketing for a Better World</span></a><span style= "font-weight: 400;"> </span></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://doi.org/10.1177/00222429211003690"><span style= "font-weight: 400;">Chandy, Rajesh K., Gita Venkataramani Johar, Christine Moorman, and John H. Roberts. “Better Marketing for a Better World.” Journal of Marketing 85, no. 3 (May 2021)</span></a></li> </ul> <p><strong>You might also like…</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://thecmoshow.filteredmedia.com.au/renee-garner-on-diversity-of-thought-inclusive-leadership-in-marketing-amaysim/"> <span style="font-weight: 400;">Renee Garner on diversity of thought & inclusive leadership in marketing (amaysim)</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://thecmoshow.filteredmedia.com.au/amy-smith-on-brand-purpose-at-t2-tea/"> <span style="font-weight: 400;">Amy Smith on brand purpose at T2 Tea</span></a></li> </ul>