"Productize" by Eisha Armstrong

<p>Episode 172 of the<a href="https://podcasts.apple.com/us/podcast/pamela-hackett-author-of-manage-to-engage/id1478928900?i=1000526990033" rel="noopener noreferrer" target="_blank"> </a>Business Bookshelf podcast <a href="https://podcasts.apple.com/us/podcast/facilitating-breakthrough-by-adam-kahane/id1478928900?i=1000542587647" rel="noopener noreferrer" target="_blank">- </a>Eisha Armstrong - author of "Productize: The Ultimate Guide to Turning Professional Services into Scalable Products"</p> <p>Eisha is a business leader with expertise in product innovation and product portfolio management. &nbsp;She currently serves as an advisor to B2B C-Suite executives, guiding them through market research, new product innovation, new product design and launch, and digital transformation journeys.</p> <p>Eisha is the author of “Productize: The Ultimate Guide to Turning Professional Services into Scalable Products”. More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors.</p> <p>However, many of them will fail and waste a lot of money in the process. Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming each of these missteps. It is designed to be a practical playbook for any leader of a professional services business who wants to successfully accelerate growth.</p> <p>I talk to Eisha about:</p> <ul> <li>The 4 level innovation ladder.</li> <li>The role of a MVP when creating a product.</li> <li>The product development cycle</li> </ul> <p>Eisha's company is called Vecteris and can be found here - <a href="http://www.vecteris.com/" rel="noopener noreferrer" target="_blank"><u>www.vecteris.com</u></a>.</p> <p>The book can be purchased here - <a href="https://amzn.to/30XgYIu" rel="noopener noreferrer" target="_blank"><u>https://amzn.to/30XgYIu</u></a>.</p> <p>The Business Bookshelf podcast can be found <a href=