Product Positioning | How to Find Open Water Opportunities

<p>The Visionary Chronicles PODCAST</p> <p> </p> <p>CHRONICLE: August 18th, 2021</p> <p> </p> <p>" Your premium brand had better be delivering something special, or it's not going to get the business.."</p> <p>                                                                                    Wisdom from Warren Buffett</p> <p> </p> <p>BRAND POSITIONING | Find Your Open Water Opportunities</p> <p> </p> <p>In my new PODCAST, I outline how to find opportunities others may not see for lack of Vision or Insight.</p> <p>When Finding your Open Water, the Opportunities others fail to see as a result of fighting over the same shark-infested, bloody water where others fish. A simple analogy, but one many fail to execute in the marketplace.</p> <p>If you look at the vast open water of the ocean, it represents beauty in motion, most of which you can not see. This beauty flows in harmony, but when competition arises, it can get ugly quickly; survival mode kicks in.</p> <p>This vast open water, so much beauty, but when it comes to defining and developing how to attack markets here on land, we fail to see the enormous number of opportunities. We wade into waters where we know predators exist vs. where they do not. So is the nature of companies surviving in our world trying to fight off much larger predators and gain market share. Find your open water; it exists; you just need the Vision to see it!</p> <p>When finding your opportunity, one where you find calm, blue water, a space where you can dominate and be appreciated by those who love your Brand, many smaller brands have taken on the big predators and won. They proactively built a community of followers who appreciate an authentic product and Brand.</p> <p>There are  several areas of focus in determining where opportunities exist and finding your Open Water;</p> <ol><li>Value Provided(CONSUMER); how do you make my Life and User Experience (UX) better?</li> <li>Profit Gained (COMPANY); is it a sustainable business?</li> <li>Community Support