Product-Led Growth with Nick Topping

<p>Welcome to episode 35 of The Marketing Hero podcast with our host Maia Wells and her guest, Nick Topping, Head of Marketing &amp; Business Development in the Americas for SafetyCulture. It’s a SaaS company that makes the checklist &amp; inspection app iAuditor. The conversation gets into product-led growth and the freemium model, plus sales-marketing alignment secrets you don't want to miss.</p>