Product Biases and How to Overcome Them - Manuel Breschi, Typeform

<p><a href="https://www.linkedin.com/in/melkoumov/"><strong>Follow Aram Melkoumov on Linkedin</strong></a> for highlight clips and DMs.</p><p><br><strong>About Manuel Breschi </strong><br>Manuel Breschi is the director of product at Typeform. Typeform is a no-code SaaS platform with tools that help companies grow their businesses by engaging with their audience. He studied at the University of Illinois, where he did his MBA, and has expertise in product engineering, business management, and marketing.</p><p><br><strong>SHOW NOTES:</strong><br>00:11 | Episode intro and a quick bio of Manuel Breschi<br>01:32 | Manuel's journey consulting, entrepreneurship, and then product management<br>04:30 | Given an opportunity, where would he invest between Europe and the USA<br>06:43 | How to counter common decision-making biases in product management<br>09:00 | A data-driven bias and how it has affected his product decision-making process<br>13:46 | How to effectively leverage a product’s historical data to make better decisions <br>15:43 | Other common product biases that can impact a good decision-making process<br>18:47 | How can a product team successfully approach decision thinking<br>20:50 | An exercise he has done to check his PM’s assumption process<br>21:59 | The worst product that Manuel has ever worked with, and why<br>27:20 | Rapid Fire Round<br>31:25 | Guest’s takeaway and end of the show</p><p><br><strong>QUOTES:</strong><br>“If you think that you can measure the future performance of a product based on the past history, you will be disappointed.”  [11:34]<br>“It’s better to be data-aware than data-driven because if you derive decisions based on data, that is not enough.” [11:46]<br>“If you surround yourself with bias people, will never grow and so is your product.” [17:20]<br>“Before creating any product, you should always think of the substitute competitors out there. You don't go to the market to compete with somebody but with substitutes.” [23:48]</p><p><br><strong>Connect With Manuel Breschi:</str