Prince Ghuman on psychographics in marketing

<p><a href="https://www.linkedin.com/in/princeghuman/"><span style= "font-weight: 400;">Prince Ghuman</span></a><span style= "font-weight: 400;">, Professor of Neuromarketing at Hult International Business School San Francisco, author, and CEO and founder of PopNeuro, sits down with host Mark Jones to discuss psychographics in marketing, and how quality data can help to make marketing efforts more human.</span></p> <p><strong>Resources</strong></p> <ul> <li style="font-weight: 400;"><a href= "https://www.popneuro.com/"><span style= "font-weight: 400;">PopNeuro</span></a></li> <li style="font-weight: 400;"><a href= "https://www.amazon.com.au/dp/B07ZKZ5DWF"><span style= "font-weight: 400;">Blindsight: The (mostly) hidden ways marketing reshapes our brains</span></a></li> </ul> <p><strong>You might also like…</strong></p> <ul> <li style="font-weight: 400;"><a href= "https://thecmoshow.filteredmedia.com.au/steve-wiideman-and-olga-andrienko-on-using-seo-and-voice-search-to-your-advantage/"> <span style="font-weight: 400;">Steve Wiideman and Olga Andrienko on using SEO and voice search to your advantage</span></a></li> <li style="font-weight: 400;"><a href= "https://thecmoshow.filteredmedia.com.au/ric-navarro-on-customer-centric-marketing-strategy/"> <span style="font-weight: 400;">Ric Navarro on customer-centric marketing strategy</span></a></li> <li style="font-weight: 400;"><a href= "https://thecmoshow.filteredmedia.com.au/anne-miles-on-gender-inclusive-marketing/"> <span style="font-weight: 400;">Anne Miles on gender-inclusive marketing</span></a></li> </ul>