Pricing Your New Product with Dave Daniels

<p><strong>Dave Daniels</strong> is a launch guru helping businesses plan successful product launches. </p> <p>In this episode, Dave shares how understanding market segmentation will help you figure out what consumers are willing to pay so you focus on that segment when you launch a new product. If you are an early-stage company who is concerned about building out a product, you can listen to Dave talk about growth hacking concepts. He also talks about the obstacles and advantages concept you can derive insights from.     </p> <p> </p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li>Learn about the factors to consider in revisiting your pricing so you don’t leave money on the table  </li> <li>Discover about using objectives and key results (OKRs) for a clearly defined product launch success  </li> <li>Learn how to figure out where the least resistance lies so you meet your product launch objective and key results  </li> </ul> <p>   </p> <p align="center"><strong>“I would deeply understand their motivations for solving the problem that they want to solve. Because how acute that motivation is will largely determine what their willingness to pay us.”</strong></p> <p align="center"><em>- Dave Daniels</em></p> <p><strong>   </strong></p> <p><strong>Topics Covered:</strong></p> <p>02:07 - Talking about the price class he took while he was at Pragmatic Institute  </p> <p>03:56 - Using objective key results for defining a successful launch  </p> <p>06:06 - What does it take to launch a product  </p> <p>07:32 - How do pricing and product launch tie together  </p> <p>11:57 - What is a concept of obstacles and advantages  </p> <p>14:38 - Why is it easier for startup companies to figure out their obstacles and advantages  </p> <p>17:37 - Taking the whole growth hacking concept for startup companies  </p> <p>19:31 - Setting price for new products  </p> <p>22:06 - How frequently do you change your price  </p> <p>24:39 - Validation of pricing by market segment  </p> <p>25:24 - How to factor in price