Pricing, Value, and Innovation with Prof. Brian D Smith

<p>Welcome to another incredible episode of the IDEA Collider│Pharma Book Club series with your host Mike Rea. Today we are joined by Prof. Brian D Smith, a pharma innovation geek for the past 24 years. He talks about his latest book, “<a href="https://www.amazon.com/New-Drugs-Fair-Prices-Pharmaceutical/dp/1032361050"> New Drugs, Fair Prices,”</a> and how to manage the pharmaceutical innovation ecosystem for sustainable and affordable new medicines.</p><p>Additionally, he delves deep into discovery habitats and how every habitat contributes to the ecosystem for a sustainable and affordable supply of new medicines. Moreover, Brian expounds on an unhealthy ecosystem and three big goals to achieve in our ecosystems.</p><p><strong>Tune in!</strong></p><p><strong>During this episode, you will learn about;</strong></p><p>[00:21] Introducing the show</p><p>[01:17] About Brian Smith</p><p>[04:41] Brian’s main focus in his latest book, “New Drugs, Fair Prices.”</p><p>[09:20] A snippet of the introduction to Brian’s new book</p><p>[14:58] Why the definition of terms was important all the way through his book</p><p>[18:36] The selection pressure in the industry</p><p>[18:57] The seven types of habitats and what they need to contribute to the ecosystem</p><p>[22:30] The innovation habitat</p><p>[25:00] Brian’s definition of an unhealthy ecosystem</p><p>[28:46] Three big goals we need to achieve through our ecosystem</p><p>[33:20] Ecosystems don’t just change. How do you understand and manage them?</p><p>[42:00] Book recommendations for aspiring innovation and pharmaceutical geeks</p><p>[46:52] How to connect with Brian Smith</p><p><strong>Let’s Connect!</strong></p><p><strong>Follow Brian Smith on;</strong></p><ul><li>Website:<a href="https://www.recursion.com/"> </a><a href="https://www.pragmedic.com/">https://www.pragmedic.com/</a></li><li>Youtube:<a href="https://www.youtube.com/watch?v=35HFWM6tbTc"> https://www.youtube.com/watch?v=35HFWM6tbTc</a></li><li>Podcast: <a href="https://podcasts.apple.com/us/podcast/darwins-med