Pricing Systems Explained Simply with Lindsay Duran

<p><strong>Lindsay Duran</strong> is the Chief Marketing Officer at Zilliant. Over the course of her career, she focused on uncovering inefficient and sub-optimal processes and actively worked to solve those challenges with creativity, whether it's developing a new go-to-market methodology, revamping a marketing organization, or, in her current role, helping clients realize better financial results through artificial intelligence and sales rep enablement.</p> <p>In this episode, Lindsay talks about what Zilliant does in terms of providing a pricing system that helps you how to price your products, more effectively manage your customer price agreements, and point your salespeople to the actions that are going to drive the most revenue and margin growth and systematically do that.</p> <p><strong> </strong></p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li>Learn how Zilliant’s pricing system can calculate and measure price elasticity for the different segments to come up with price optimization for the goal you are trying to achieve for the said price</li> <li>Find out how to pinpoint the best selling price to charge given the complexity of pricing decision in every selling circumstance</li> <li>Find out the problems Zilliant can help you with to effectively and efficiently deal with pricing decisions that drive revenue growth</li> </ul> <p style="text-align: left;" align="center"> <strong> </strong></p> <p align="center"><strong>“Stop relying on spreadsheets. Spending your time manipulating data in spreadsheets and trying to execute price changes in spreadsheets is underselling the value of pricing professional.”</strong></p> <p align="center"><em>- Lindsay Duran</em></p> <p> </p> <p><strong>Topics Covered:</strong></p> <p>01:30 - What led Lindsay into pricing</p> <p>02:00 - The mix of roles she held at Zilliant</p> <p>02:46 - Thoughts about ‘product marketing and product management people</p> <p>03:06 - The bias to over discount</p> <p>04:06 - What does Zilliant do?</p> <p>07:45 - Ela