Pricing People: The Connector Between Finance, Marketing, and Sales with Anne Warren

<p><strong>Anne Warren</strong> is the Senior Director of Global Pricing at <a href="http://www.shure.com/"></a><a href= "http://www.shure.com/">Shure</a> – an appliances, electrical, and electronics manufacturing company that produces best-in-class audio products with high-quality performance, reliability, and value. Anne started out as an accountant and an auditor. She's been leading pricing teams for about 20 years now.</p> <p>In this episode, Anne shares the power behind pricing people working with sales, finance, and marketing departments in order to better market a product in a competitive market.</p> <p> </p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li>Discover why pricing people serve as the connector between the finance, marketing, and sales departments of a company;</li> <li>Understand why rapport with those internally involved in the business is essential in marketing a product; and</li> <li>Know how you can establish an effective rapport with other teams aside from yours through tips from an expert</li> </ul> <p> </p> <p><strong>“Establishing the rapport, especially with the sales and leadership team, treating your sales leaders as business partners, and make sure they know – not that you're going to necessarily agree all the time – but that they have a voice and you are going to be collaborative with them.”</strong></p> <p><em>– Anne Warren</em></p> <p> </p> <p><strong>Topics Covered:</strong></p> <p>01:40 – From being an auditor to becoming a pricing person</p> <p>03:20 – Pricing people being that connector between finance, marketing, and sales</p> <p>05:41 – Learning about the need to be collaborative across these departments</p> <p>06:38 – How Anne works with salespeople</p> <p>08:42 – The context of Anne’s script when talking to customers</p> <p>10:24 – Mark’s four points with regards to writing a price increase letter</p> <p>11:09 – Why raising prices shouldn’t be an intimidating initiative</p> <p>13:33 – How Anna does what needs to be done while working with fina