Pricing Options: An On-Air Coaching Call with Jill Shroyer

<p><span style="font-weight: 400;">Nikki's guest for this On-Air Coaching Call is Jill Shroyer. Jill is a</span> <a href= "https://yoursalesmaven.com/society/"><span style= "font-weight: 400;">Sales Maven Society</span></a> <span style= "font-weight: 400;">member and the owner of Expedition HR Consulting. Jill loves dealing with sticky situations, so she helps her clients fix their situations and prevent anything sticky in the future. She needs Nikki's support around creating some custom offers and the rates she should charge for them since they aren't part of her usual offerings. Of course, Nikki is on point with her answer on this episode of the</span> <a href= "https://yoursalesmaven.com/maven/podcast-sales-maven-show/"><span style="font-weight: 400;"> Sales Maven Show.</span></a></p> <p><span style="font-weight: 400;">Nikki says that as our businesses grow, we find that we have pieces or parts of what we offer that are valuable to a client without getting the full package. It is often necessary to create custom packages or even an à la carte menu with these kinds of DIY clients. Sometimes you have to test the market to find the pricing sweet spot and see what the market will pay for the new bundle.</span></p> <p><span style="font-weight: 400;">Jill loves Nikki's idea of charging a lower rate for the bundle during an email campaign to test the market and likes how that could translate down the road into more sales when she adds more to the bundle. Jill doesn't usually sell through her email list, so she will have to train her list to look for the offers. Nikki also wants Jill to set up a conversion email sequence because you can't just send out a one and done email, there has to be follow up emails for special offers. If you missed Nikki's Conversion Email Sequence Masterclass, let her know, she might put out a special offer for the videos with enough interest.</span></p> <p><span style="font-weight: 400;">Jill would also like Nikki's input on when to know that you are priced too high or if you just haven't re