Pricing Lessons From Pizza Pricing with Michael Hurwich

<p><strong>Michael Hurwich </strong>is one of the foremost and sought after Pricing, Revenue & Strategy Management Consultants known around the world. Michael is a highly effective and energetic business leader with over 20 years of experience in Strategy, Revenue Optimization, Mergers & Acquisitions, New Product Development and reengineering business processes. Michael works closely with leadership from the C-Level to line management to develop and execute clearly defined pricing strategies. </p> <p>In this episode, Michael takes pizza as an example to explain pricing as there are commonalities shared by businesses when it comes to pricing strategies and tactics that resonate with the whole concept of pricing pizza. </p> <p> </p> <p><strong>Why you have to check out today's podcast:</strong> </p> <ul> <li>Learn how value and demand factors, not cost, help you increase price </li> <li>Find out how you win customers and gain their loyalty</li> <li>Learn how to harmonize your pricing and the value that you deliver</li> </ul> <p> </p> <p align="center"><strong>“Definitely focus on demand, supply and demand issues. When something seems very busy, there's a tremendous opportunity to elevate your price, so long as you're delivering value in the marketplace.”</strong> </p> <p align="center"><strong> </strong><em>- Michael Hurwich</em> </p> <p> </p> <p><strong>Topics Covered:</strong> </p> <p>02:03 - Why talk about pizza </p> <p>03:29 - A variety of pizza suiting everyone’s preference on every location </p> <p>04:44 - Why are organizations leaving money on the table when pricing pizza </p> <p>08:07 - Pricing being all about value, the supply and demand </p> <p>11:36 - How do we avoid price transparency </p> <p>15:20 - What is price transparency and the goal of moving consumers to purchase more than they otherwise would have </p> <p>19:17 - Pricing and elasticity of demand </p> <p>22:03 - Talking about loss leader products </p> <p>24:03 - How to earn your customer’s loyalty </p> <p>26:56 - His best pricing that can greatl