Pricing Insights from the LTL (Less Than Load) Industry with Curtis Garrett

<p><strong>Why you have to check out today’s podcast:</strong><span style="font-weight: 400;"> </span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Learn why the Less-Than-Truckload industry is different from other logistics services </span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Discover the pricing complexity in the Less-Than-Truckload industry </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Find out the different struggles within the Less-Than-Truckload industry when it comes to pricing their services</span></li> </ul> <p><span style="font-weight: 400;"> </span></p> <p><strong>Curtis Garrett</strong> <span style= "font-weight: 400;">is the VP of Pricing at</span> <a href= "https://reconlogistics.com/"><span style="font-weight: 400;">Recon Logistics</span></a><span style="font-weight: 400;">, a world class LTL Freight Management Company. Curtis is on a mission to simplify LTL Freight. His career-long goal is to bring transparency, automation, and the tools needed to do this into the LTL industry.  </span></p> <p><span style="font-weight: 400;">In this episode, Curtis talks about the pricing design in a Less-Than-Truckload (LTL) industry, sharing the complex variables that go into the LTL price mix. He also shares some personal backstory of how he was able to advance and uplevel his pricing career, proving that you don’t need a college degree to have a great career. Take inspiration from Curtis’ success journey in pricing. </span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>“As long as you are well aware of what your costs are, that gives you the freedom to build your actual profit and your margin in different ways. And make it a little more flexible for who you're trying to engage with.”</strong></p> <p><em><span style="font-weight: 400;">- Curtis Garrett</span></em></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Increase Your Pricing Knowledge: Become a</strong> <strong><em>Champions of Value IN