Pricing in the "New Normal" with Reed Holden

<p><strong>Reed Holden</strong> <span style="font-weight: 400;">is an author and keynote speaker for</span> <a href= "https://www.amazon.com/Negotiating-Backbone-Eight-Strategies-Defend/dp/0134268415"> <span style="font-weight: 400;">Negotiating with Backbone</span></a> <span style="font-weight: 400;">and</span> <a href= "https://www.amazon.com/Pricing-Confidence-Leaving-Money-Table-ebook/dp/B0086I1VG0"> <span style="font-weight: 400;">Pricing with Confidence</span></a><span style="font-weight: 400;">. Reed provides B2B pricing and negotiating advice to clients building go-to-market strategies to drive price leadership, selling backbone, and profitable growth.  </span></p> <p><span style="font-weight: 400;">Dr. Holden specializes in helping sales teams avoid the Procurement Buzz Saw by implementing strategies to recognize and counter margin-reducing buying tactics. </span></p> <p><span style="font-weight: 400;">In this episode, Reed talks about how Pricing has changed in the last twenty years. With the new normal still to stay for some time, he advises to fundamentally change the way we communicate with our people and pursue our customers to have a sustainable relationship strategy. We need to adjust our prices to reflect that change in our business model. But at the same time, we have to accommodate the changes in the customer's needs.</span></p> <p><span style="font-weight: 400;">[powerpress] </span></p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Find out the things to adopt and execute in your business to adjust to the new normal </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Learn how to execute prices better at this time and form strategic partnerships with your clients for a sustainable relationship </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Learn to recognize how the demand structure has changed in most industries so you can prepare your leadership team to t