Pricing Gamechangers with Kathryn Langsford

<p><span style="font-weight: 400;">Do you ever worry about your pricing? Is it too high, too low? Nothing can make a nice portrait photographer doubt themselves like figuring out their pricing. For today’s show, I’ve brought Kathryn Langsford back, and we are going to discuss the ways to build the value of what you do in your own mind first and then communicate that value to your clients.</span><br /> <br /></p> <p><strong>Timestamps:</strong></p> <p><span style="font-weight: 400;">[0:01:04] A reintroduction to one of my greatest fortunes in life, and the topic that she and I are going to be discussing today.</span></p> <p><span style="font-weight: 400;">[0:03:08] The value in comparing prices of goods and services across different sectors.</span></p> <p><span style="font-weight: 400;">[0:05:55] Your price tag should make you happy and align with the other elements that your clients choose to surround themselves with. </span></p> <p><span style="font-weight: 400;">[0:08:40] Kathryn’s process of making sure she is providing her clients with high-quality pieces of art. </span></p> <p><span style="font-weight: 400;">[0:11:28] A conversation I recently had with a client which made me rethink my prices.</span></p> <p><span style="font-weight: 400;">[0:12:42] How conversations with high-end clients about prices usually play out.</span></p> <p><span style="font-weight: 400;">[0:15:38] The segment of our client base who spend more on portraits than they do on anything else. </span></p> <p><span style="font-weight: 400;">[0:18:06] Elements of our service that are worked into the cost of our portraits. </span></p> <p><span style="font-weight: 400;">[0:18:35] Mindset shifts that we need to have around the costs we assign to our work. </span></p> <p><span style="font-weight: 400;">[0:20:31] The important lesson of not answering questions that weren’t asked. </span></p> <p><span style="font-weight: 400;">[0:21:37] Advantages and disadvantages of being a woman in the portrait photography industry. </span></p> <p><span style="f