Pricing for Success: The Seven-Step Plan for Winning More Customers at Better Prices with Mark Peacock

<p><strong>Mark Peacock</strong> has been a pricing consultant since 2017. Currently, he is the managing director of <a href= "https://www.pricemaker.co.uk/">Price Maker</a>, a company that helps their businesses differentiate themselves from the competition by means of having a smarter pricing. He is also about to release his new book titled “<a href= "https://www.barnesandnoble.com/w/pricing-for-success-mark-peacock/1142840523">Pricing for Success: The Seven-Step Plan for Winning More Customers at Better Prices</a>”</p> <p>In this episode, Mark talks about what’s written in his newest book, “<a href= "https://www.barnesandnoble.com/w/pricing-for-success-mark-peacock/1142840523">Pricing for Success: The Seven-Step Plan for Winning More Customers at Better Prices</a>”. He shares the fundamental ideas behind the seven steps and gives insightful sample situations in which the seven steps can be applied.</p> <p> </p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li>Get a general idea of what’s in Mark’s new book, <a href= "https://www.barnesandnoble.com/w/pricing-for-success-mark-peacock/1142840523"> Pricing for Success: The Seven-Step Plan for Winning More Customers at Better Prices</a></li> <li>Learn why it’s okay to have multiple pricing models on a single product</li> <li>Find out why it is the best time for you to raise your prices</li> </ul> <p><strong> </strong></p> <p align="center"><strong>“Take the time to do your pricing strategy properly, and put your prices up because it is the most powerful lever you can use to increase profitable growth.”</strong></p> <p align="center">– <em>Mark Peacock</em></p> <p><strong> </strong></p> <p><strong>Topics Covered:</strong></p> <p>01:27 – How Mark got into pricing</p> <p>02:35 – The reason why Mark wrote his book, “<a href= "https://www.barnesandnoble.com/w/pricing-for-success-mark-peacock/1142840523">Pricing for Success: The Seven-Step Plan for Winning More Customers at Better Prices</a>”</p> <p>03:42 – Step 1: Where do you want to go?</p>