Price Execution, Not Price Optimization with Flintfox CEO, John Moss

<p><strong>John Moss</strong> is the CEO of Flintfox International, a pricing software company with world class IP in the areas of pricing and revenue management. He’s previously worked as the Chief Strategy Officer and also General Manager of MYOB. John is also trained to use explosive and radioactive devices.</p> <p>In this episode, John talks about the work they do at Flintfox. He explains why pricing models should change in line with the updates constantly happening at present on software. Additionally, Mark and he discuss the complexity of pricing, especially in these days of high inflation.</p> <p> </p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li>Discover why pricing models in software businesses should change from time to time</li> <li>Understand the current situation and complexities in pricing, especially in this time of high inflation</li> <li>Find out how much of a game-changer it will be to have organizations focus more on pricing and not just in cost reduction</li> </ul> <p> </p> <p align="center"><strong>“For many organizations, pricing has been off to the side and somebody who's got a quantitative bent will do that and look into it. I think there's an increasing need to employ experts in the organization that understand pricing, that understand pricing models, how you create value, and can help you manage through the current period of uncertainty.”</strong></p> <p align="center"><em>–</em> <em>John Moss</em></p> <p> </p> <p><strong>Topics Covered:</strong></p> <p>01:18 – How John got into pricing</p> <p>02:37 – Lessons learned as they transitioned from transactional to subscription pricing</p> <p>04:14 – Talking about the work Flintfox does</p> <p>06:51 – What makes Flintfox different from other pricing software companies?</p> <p>09:40 – Discussion about the complexity of pricing nowadays</p> <p>11:20 – Avoiding channel conflict and posting things for the public to see</p> <p>13:25 – The challenge of increasing prices during this period of inflation</p> <p>18:02 – Jo